J.D. Hirsch started taking friends and family on walking tours of the city he loves and then started a company that does it every day. His biggest motivation was to make sure his guests experienced The TRUE New York. Through years of exploration, he had discovered the secret hideaways, and hidden gems that make New York unlike any other city in the world. He combed the streets, tasting authentic ethnic cuisines and culinary delights not found in any guide books. His lengthy walking adventures took him to dinky mom-and-pop specialty food shops, and ethnic eateries, which have stood the test of time. He began compiling a best of list in search of the best delicatessens, bagel and knish shops, coffee houses, bakeries, candy stores, hamburger joints, pizzerias, and so much more.